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Introducing the new Toyota RAV4 Hybrid

Introducing the new Toyota RAV4 Hybrid
In 1994, Toyota’s launch of the original RAV4 introduced a new kind of car to the world, one that combined the go-anywhere performance and rugged stance of an SUV with compact dimensions and handling more akin to a hatchback.

The same pioneering spirit is witnessed in the all-new fifth generation RAV4, a model which opens a new era of improved performance, capability and safety. These advances are underpinned by the first use of Toyota’s new GA-K platform in an SUV.

RAV4

With its low centre of gravity and significantly increased body rigidity, the new RAV4’s platform directly contributes to superior handling, ride comfort, a spacious interior, class-leading load space (580 litres VDA with rear seats in place) and the freedom to produce a strong, eye-catching design with lower roof and bonnet lines and higher ground clearance. As well as providing more space and comfort, the cabin displays exceptional quality and finish throughout.

RAV4

The new RAV4 remains unique in its class in offering customers a self-charging, hybrid powertrain – the choice of an overwhelming majority of customers for the model in Western Europe (85 per cent in 2018). The new 2.5-litre petrol hybrid Dynamic Force engine, offering 215bhp in front-wheel drive form and 219bhp with all-wheel drive, will strengthen customer appeal, delivering step-changes in power, responsiveness and efficiency, with best-in-class fuel economy and emissions levels.

RAV4

At the same time, the all-wheel drive system has been comprehensively improved to achieve a ‘drive on any road’ capability. The new RAV4 Hybrid’s electric AWD-i system has been re-engineered and enhanced to provide much stronger performance in challenging conditions and secure handling on slippery surfaces.

RAV4

The new RAV4 is also the first Toyota model to benefit from additional Toyota Safety Sense features that extend the use of advanced technologies to help prevent accidents and provide greater driver assistance, including systems that introduce a degree of automated driving functionality.

UK model range and pricing

The new RAV4 is available in four equipment grades, Icon, Design, Dynamic and Excel, offering a wealth of comfort, convenience and technology features that meet the requirements and preferences of today’s SUV customers.

The full RAV4 launch line-up and on-the-road prices are given in the table below. Toyota’s UK retailers are now accepting pre-orders ahead of deliveries of FWD models to customers from April, with AWD-i models following from May.

GRADE

POWERTRAIN

OTR PRICE

Icon

2.5 Hybrid CVT FWD

£29,635

Design

2.5 Hybrid CVT FWD

£31,190

Design

2.5 Hybrid CVT AWD-i

£33,430

Excel

2.5 Hybrid CVT FWD

£33,610

Excel

2.5 Hybrid CVT AWD-i

£35,850

Dynamic

2.5 Hybrid CVT FWD

£34,400

Dynamic

2.5 Hybrid CVT AWD-i

£36,640

 

RAV4 heritage and market success

The Toyota RAV4 started out as a pioneering niche model but has gone from strength to strength to become one of the world’s best-selling vehicles. It can be credited with creating a whole new market segment, one in which today every major manufacturer is represented.

RAV4

The model now sits at the heart of Toyota’s global business. Cumulative worldwide sales across four generations since 1994 have reached more than 8.5 million (to the end of June 2018), while in 2017, RAV4 was the world’s best-selling SUV and fourth best-selling model overall, with 810,953 sales.

In Europe, high customer demand for SUVs has seen the market increase four-fold in the past four years (accounting for 22.7 per cent of the new car market) and annual sales are expected to reach more than five million by 2023. Sales volumes in the D-SUV segment remain stable, at around 1.5 million a year.

About The Author

Mike Cowton

Michael Cowton, an outdoors writer, editor and photographer with a passion for nature-based travel and wildlife. He is a former editor of EcoTravel, Outdoor Pursuits, Camping, Lakeland Walker and Which Motorcaravan magazines, and national newspaper journalist.

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